Sign Stats

50% of customers are attracted by on-premise signage

35% of passersby wouldn’t know about your business without a sign

85% of customers live and work within a five-mile radius of your business

13% to 20% of the population relocates annually

17% of customers will pick out the keyword in a sign the first time they pass by

20% to 45% of traffic from any business is unplanned stops



  • Signage pays for itself
  • Signage works 24/7/365 for you, for a one-time fee
  • Least expensive, most effective form of advertising
  • Signage can be responsible for half of your customers
  • People often judge a business on how it appears on the sign
  • Open a dialogue for your business before the customer enters the store
  • Studies show changing a sign directly improves sales revenue
  • Customers are likely to purchase form business they have already heard of, so a sign can help plant the seed for future sales
  • Signage is so important that without it, you may not be able to get a business loan



  • Create immediate recognition
  • Identify your business
  • Mark its location
  • Convey the right image of your company
  • Convey a brief, simple, universal message
  • Communicate what you are offering



  • Attract new customers
  • Brand the business
  • Create impulse sales


“Signs serve as a primary link between businesses and customers.” – US Small Business Administration

“On premise signage is the most effective, yet the least expensive form of advertising for small businesses” - Small Business Association

“18% of households relocate each year. As your customers move, replace them by attracting new customers.”- US Census Bureau