Art Specs



  • PDF (Portable Document Format) – a file format that provides an electronic image of text or text and graphics that looks like a printed document and can be viewed, printed, and electronically transmitted.
  • EPS (Encapsulated Post Script) - a PostScript image file format that is compatible with PostScript printers
  • AI (Adobe Illustrator) - a proprietary file format developed by Adobe Systems for representing single-page vector-based drawings in either the EPS or PDF formats.
  • Embed - to store a file within another file
  • Link - a direct connection from one file to another, activated by left clicking
  • CMYK - a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key.
  • PMS (Pantone Matching System) - Trademarked-name for a standard system of specifying over a thousand printing ink colors by number.
  • Raster artwork - resolution dependent images
  • DPI (dots per inch) or PPI (pixel per inch) - This point number means that a printer can print so many points per inch (=2.54cm). Higher the value, the finer the print.



Here are some guidelines for artwork that will help us ensure that your job is produced accurately.


  • Provide print-ready PDF, EPS, and AI files. Providing artwork that does not meet print-ready guidelines may incur additional artwork handling.


  • Embed or link all images. Include all fonts or convert to outlines prior to sending print-ready artwork.


  • CMYK. PMS colors should be specifi­ed in-fi­le as CMYK swatches. No spot colors, please. Specify PMS numbers for color matching purposes only; Color matching cannot be provided on raster artwork.


  • Artwork must be at least 300 dpi when viewing at actual work size. For high quality prints, we recommend providing artwork with 600 dpi.

Please submit any guideline questions to


Download and Print these Art Specs
for your next signage project »